Mobile marketing isn't just a hip new fad. If you aren't developing a mobile marketing plan for your business you could soon find you are left far behind. If you aren't there on the spot when your customers need your type of product of service someone else will be right in the palm of their hands.
1. Optimize Your Website
Optimizing your website for the mobile web should be your first step towards an effective mobile marketing presence. If you haven't test out your website with an online emulator to see how it works on various smartphones. Spin off a light version of your site if you need to and don't forget to grab up the.mobi version of your domain name while you still can.
2. Local Listings
Make sure that you business is listed on all the local business platforms you can. You can create a free business listing on Google's Local Business Center, Yelp, local business directories and industry websites and Foursquare. You may even choose to start offering daily deals or group discounts through the likes of Groupon or Living Social.
3. Social Media
91% of mobile Internet usage is for socializing and mobile Internet use is predicted to soon surpass that on desktops. So if you haven't yet, get your Facebook, Twitter and LinkedIn profiles up for your business. They don't have to be perfect yet, but get them up so that you can start building a following.
4. Bulk SMS
There really isn't any type of marketing that is much cheaper or faster to get out the door than bulk SMS text messaging. It is great for producing instant results. This means being able to operate on the biggest profit margins and scale your business as the money comes in.
5. QR Codes
QR codes are extremely flexible and versatile marketing tools which can be created for free online and then used for many different marketing campaigns. They instant add intrigue, spur interaction with consumers and are the perfect tool for topping up your funnel with new prospects. Put them on business cards, direct mail, signs, products, in print on magazines and in newspaper ads, in your storefront windows and more.
As you can see mobile marketing doesn't have to be extremely expensive or mean having to wait 6 months to have a then out of date mobile app of your own developed. You can launch any or all of these mobile marketing strategies in the next 4 weeks, very easily. What are you waiting for?
Chuck Boyce is known as the Independent Executive. After achieving success quickly in the corporate world he decided to step off of the corporate ladder and make his business work for him. He is now dedicated to helping other entrepreneurs and business owners achieve the Independent Executive Lifestyle by creating business with a purpose, passion and plan. Find out more by visiting his site at http://www.breakingfreeblog.com
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